The fashion industry has experienced a rapid digital transformation, fueled by the pandemic's influence on e-commerce, digital fashion weeks, 3D models, and augmented reality-powered virtual runways. As the landscape evolves, brands and manufacturers must adapt to stay ahead of the curve.
"We are making a long-term bet that immersive, virtual, and augmented reality will become a part of people's daily life." - Mark Zuckerberg, Founder & CEO
In this article, we explore the advantages of digitisation for the fashion industry, emphasizing its impact on brands and manufacturers in the experience era. By harnessing cutting-edge technologies, product development can be significantly enhanced, leading to improved end product quality, better accessibility to information, seamless collaboration among global teams, and waste reduction across the supply chain.
Today's experience era is characterized by a focus on personalized customer interactions and unique value propositions. One example is DressX, which offers digital clothing as 3D designs that can be purchased online. Similarly, denim manufacturers can leverage innovative 3D technologies like INDIKON to virtualize garments and streamline digital fabric sampling. This approach not only simplifies the process but also reduces material waste and eliminates logistical pollution.
The pandemic has prompted businesses to embrace new norms, including remote work, online shopping, and virtual meetings. Initiatives such as Powwow Italia and Gucci's Virtual Garden showcase how virtual experiences can captivate customers while remaining accessible. Manufacturers, too, can benefit from digitised solutions like augmented reality technologies and AI-powered defect detection systems, paving the way for smarter factories and more efficient operations.
As a major polluting industry, fashion must prioritize sustainable business practices. Digital solutions like Dress-X and INDIKON champion better resource utilization and reduced logistical pollution. By embracing 3D technologies, the industry can make significant strides towards sustainability.
While digitisation is increasingly vital, it's essential to carefully consider the costs and risks involved. Manufacturers should strategically plan, ensure their businesses are prepared for change, and prioritize sustainability throughout their digital transformation journey.
